Key Points

• Starting a podcast involves identifying a niche and understanding your goals.
• Consider whether to focus on expertise or casual conversations with guests.
• Building an audience requires strategic promotion and collaboration.

Podcasting Journey

In this episode, Shashank and Anusha discuss their desire to start a podcast and the initial steps involved, including creating a logo and background. They emphasize the importance of figuring out a niche based on personal interests and previous podcast experiences around 27 seconds.

Finding Your Niche

The hosts explore the idea of focusing on expertise or conducting interviews with knowledgeable guests. Shashank mentions that even without expertise, one can engage in conversations that interest them around 72 seconds. They also ponder whether to aim for a large audience or to find joy in sharing their thoughts with a smaller, loyal following around 146 seconds.

Content Strategy

They discuss the necessity of promoting content through social media to reach a wider audience around 159 seconds. Shashank reflects on the importance of feedback and adapting content over time, suggesting that it's a journey of improvement around 276 seconds.

Collaboration and Growth

The conversation touches on the benefits of collaborating with other podcasters to expand reach around 400 seconds. They conclude that the essence of their podcast should be organic conversations that resonate with listeners, rather than scripted content around 588 seconds.