Key Points

• Learn how to effectively set up Google AdWords campaigns for beginners in 2018.
• Understand the new updates and features of the AdWords platform.
• Get a checklist for creating successful campaigns and targeting the right audience.

Introduction

In this video, Jason introduces a beginner's guide to using Google AdWords, highlighting recent changes to the platform what's up guys Jason were up here in. He shares his experience with both Google AdWords and Facebook advertising, emphasizing the importance of understanding AdWords for digital marketing success this video I'm going to show you how to.

Setting Up a Video Marketing Campaign

Jason explains how to set up a video marketing campaign, detailing the steps to select campaign types and objectives this video is gonna be specific. He recommends choosing the 'Product and Brand Consideration' option for better lead generation I've tested a little bit both on both of these.

Budgeting and Targeting

He discusses setting a daily budget, suggesting starting with $10 to $20, and explains the importance of targeting specific audiences as far as the the beginner tutorial for Google advertising. Jason advises on selecting the right networks, languages, and locations to maximize ad effectiveness networks guys this is huge kay.

Ad Group Creation

The video covers creating ad groups, setting maximum cost-per-view bids, and targeting demographics so this gets into more of the targeting. Jason emphasizes the importance of remarketing to previous viewers and using audience insights for better targeting this is really cool because you can remark it to.

Final Steps and Best Practices

Finally, Jason walks through the ad creation process, including selecting videos and ensuring compliance with Google's advertising policies so anyway guys hopefully that was. He encourages viewers to comment for a checklist and to ask questions about the AdWords setup if you guys have questions.